South Africa is a particularly important market for pick-up trucks or bakkies, as they’re known here.
The Isuzu brand resonates with bakkie enthusiasts. The brand is unique because it only manufactures single and double cab bakkies, and no compact cars or sedans.
The Isuzu KB-series bakkie is a strong contender in its segment, with competition from counterparts like the Toyota Hilux, and more recently, the Volkswagen Amarok .
The KB is available as both a single or double cab, with a choice of petrol or diesel.
Adrenalin-pumping events like the 72 Hour Challenge, where KB bakkies are driven ceaseless for 72 hours, are proof of Isuzu's reliability, performance and robust build.
In an exercise to add even more value to the experience of owning an Isuzu, General Motors launched the Isuzu Off-Road Academy. The academy aims to give drivers greater familiarity with their Isuzu's capabilities, so they can fully exploit the vehicle's off-road prowess. The academy is open to customers in and around South Africa.
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