Nowadays, when car buyers begin their search for the perfect set of wheels, they usually start online. But this doesn’t mean the standard dealership experience is dead. Every day, car buyers still rely on the advice and expertise of car salespersons. And, with more people entering the car market – new vehicle sales grew by 1.8 percent in 2017 alone compared to 2016 – the demand for sales jobs in the automotive industry remains timeless.
Many people view a career in auto sales as a job filled with long hours and the need to employ hard closing techniques. However, a career in auto sales can be very rewarding. Those who are successful in auto sales understand that their success is not dependent upon the brand of car that they sell. Success is based upon their ability to build rapport with their customers. The days of fast-talking, hard-closing sales professionals is over and have been replaced by the need for professionalism, courtesy, and service.
Sales is the department that generates revenue in a business, so companies are always on the lookout for sales reps. In fact, during difficult market conditions, businesses tend to push harder to close deals. And, they need talented salespeople for this. Perhaps the best reason to get a job in sales, is that you can get ahead in the workplace. Not only can a skilled salesperson work themselves up to management level, but they can also easily switch to other industries. For example, if you’re an experienced car salesperson, you might already have the skill set to become a marketing specialist.
As long as there is competition in the marketplace, a need will remain for sales professionals. While pricing may no longer be a point of negotiation, consumers will be still more likely to buy from someone they like and trust than from someone who rubs them the wrong way. That is where the continued need for sales professionals comes into play!
Beginning your sales career in auto sales is a well-traveled and potentially very rewarding decision. You will be tested, and your work hours will create a work-life balance challenge. However, no one ever said that sales were easy.
To conclude, if you interact well with others and know everything there is to know about cars and the industry, being a car salesperson might be the perfect way to put your skills to use. However, every job comes with its pros and cons, therefore, it is important to learn as much about selling cars as possible before you commit to this career.
By Noni Nchwe