Mi Casa has ended their sponsorship with Kia and partnered up for a new jika with Mini. The musical trio will join the likes of DJ Fresh, Euphonik and Goldfish as brand ambassadors; zooming around town in the new Mini Hatch. Formed in 2011, the group, made up by J’Something (frontman and vocalist), Dr. Duda (producer and pianist) and Mo-T (trumpeter) were picked for their virtues that align with the brand. They’re funky, fresh, youthful and talented.
The match was described as “heavenly sent” by Mini’s marketing folks. And the trio agreed. “We’ve always thrived on doing things differently. The brand shares a similar spirit,” they said. According to the General Manager of Mini South Africa, Kabelo Rabotho, “We celebrate those who choose to stand out from the clutter, we celebrate original masters of standout talent. Teaming up with the band was a natural fit.”
Mi Casa’s formation was fortuitous: they were strangers until one fateful meeting at a rooftop party. After learning of their shared passion for the beat, they debuted with a self-title album. The rest as they say, was history. Vocalist J’Something moved from Portugal to South Africa when he was seven years old and began playing the guitar when he was 11. Mo-T was taught to trumpet by his father, who was a part of the iconic local group Mango Groove. Dr. Duda boasts over 15 years of experience crafting beats.
Late last year we had the opportunity to sit down with the talented musical maestros and we’re pretty big fans of their work here at Surf4Cars. We give them our safest motoring wishes in their new rides.