There are usually long intervals between news updates from Mazda. But it just announced the its sharper solution to the family hatchback segment. The new Mazda 3 will fight for supremacy against the Volkswagen Golf and Ford Focus.

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It looks like a more compact, flattened version of the CX-5 crossover. They speak about a “KODO” design philosophy, which aims to capture the “Soul of motion”. Whatever that means. We think it’s a good looker, with flowing lines and a sleek shape.

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Under the skin, Mazda has endowed the newcomer with their “SKYACTIV” technologies. Which means a taut and lightweight chassis and efficient powertrains.

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It’s part of a new strategy the marque has employed a new strategy, which puts greater emphasis on sustainability and economy. But they promises it’ll deliver one of the most entertaining handling experiences, thanks to its leaner packaging.