Peter Schreyer has achieved a prestigious award. Not just any award, the Lifetime Design Achievement Award from EyesOn Design. Schreyer is the president and chief design officer of Kia Motors Corporation and Hyundai Motor Group.

Peter Schreyer - Surf4carsSchreyer achieved the award for his work overseeing the global design strategy of Kia Motors. Since joining Kia in 2006, Schreyer has revolutionized the brand’s styling. He leads the design strategy for both Kia and Hyundai, and oversees Kia’s three design studios in Korea, Germany and the USA.

Peter Schreyer - Surf4carsUpon receiving the award, Peter Schreyer commented, “Throughout my professional life, I’ve had the opportunity to work with a number of incredibly passionate and talented designers. With the appointment at Kia, I’ve had the chance to shape the brand into something altogether more stylish, distinctive, and young-at-heart, and our models reflect this attitude. We have received a number of design awards for the styling of Kia vehicles over the last few years, but our work goes beyond just the appearance of our cars. Kia design goes from strength to strength, and I’m honored to be a part of this process. It’s a huge honor to receive this lifetime achievement award, and it’s also testament to the hard work and creativity of Kia’s design teams around the world.”