It’s Awards season in the motoring industry, and no more so than in South Africa where the South African Guild of Motoring Journalists have recently announced the finalists in the popular, and prestigious, national competition. Hosted by WesBank this past month, an interactive reveal event was held in Bryanston where the finalists were identified as:

  • Alfa Romeo Giulia
  • Audi Q5
  • BMW 5 Series
  • Kia Picanto
  • Land Rover Discovery
  • Peugeot 3008
  • Porsche Panamera
  • Suzuki Ignis
  • Toyota C-HR
  • Volvo S90

Having reviewed the majority of these awesome vehicles in the last quarter, I am thrilled by the choices, which include the funky little Ignis and the magnificent Peugeot 3008 that made a big impact on me at the end of 2017. Furthermore, the Toyota C-HR also proved to be an incredible drive, alongside the Swedish style and luxury offered by the Volvo S90. As a fan of German engineering, I am thrilled to see an Audi and a BMW in the list, as well as the legendary Land Rover Discovery. Earlier in 2017 I was also sufficiently impressed by the offerings of the Kia Picanto. With only the Porsche and the Alfa not in my list of “have driven” vehicles (but being well versed with their respective reputations), this is bound to be a tough competition!

The Jury (a respected panel of judges from all over the country) have been evaluating the finalists through independent assessments along routes and terrains which the average consumer would make use of. Judging aspects such as aesthetics, build quality, ergonomics, fuel efficiency, emission levels, safety features and value for money, the Jury also have to take into account comparative parts pricing as compiled by the Guild’s digital partner, MAPO international.

The result of this revered competition is that the finalists are subsequently seen to be performing especially well in search volumes and queries, and the resulting increase in sales makes this an attractive title to win. With a list of vehicles as diverse, and magnificent, as the finalist list above, choosing a winner is not something I personally want to be responsible for, as I would honestly find myself quite caught up. However, I have been graciously invited to attend the Awards evening on 13 March 2018, where the winner will be announced, and as much as I am looking forward to the reveal, I am equally thrilled at the prospect of it being one of the vehicles I have recently reviewed.

Keep a watchful eye on the Surf4Cars website for a follow up article on this exciting evening, and it’s Winner, next month.


By Desh Bechan